In 2007, Carlos Tovar Sr. loaded up one truck, grabbed his equipment, and started knocking on doors in Austin. He wasn't selling a brand — he was selling his word: show up, do the job right, charge a fair price.
It worked. One client became five. Five became twenty. Word spread the old-fashioned way — neighbors talking to neighbors. Today, Carlos Jr. runs day-to-day operations alongside his father, handling scheduling and client communication so nothing falls through the cracks.
Nearly two decades in, they're still a family operation. No corporate structure, no call centers. When you call Tovar, you're talking to the people who will actually show up and do the work.